CryptoLogic Signs Multi-Year Agreement with Betfair

CryptoLogic Ltd has signed a multi-year contract with Betfair that will see it providing several slot games to gambling exchange Betfair. So from now Betfair’s 2 million registered customers will be able to take part of CrryptoLogic’s 10 of top branded and non branded slot games. The games will be obtainable to Betfair Sportsbook through Orbis Technology’s Open Bet Fixed Odds Games platform. In December 2008, CryptoLogic made a contract with Orbis as part of expand strategy to increase its popularity in the internet betting market.

Now about the new deal with Betfair Brian Hadfield, CryptoLogic president and CEO said that,

CryptoLogic’s new relationship with Betfair is excellent proof of the potential of our ‘build once, license often’ business strategy. CryptoLogic’s branded slot games are both popular and profitable, and today that leads yet another top, global gaming brand to join CryptoLogic’s growing list of customers.

Whereas the head of Betfair’s Arcade-XG Albert Tapper also showed his interest and said,

Betfair is excited to make CryptoLogic’s casino games available to our 2 million registered customers. Betfair is all about offering customers unprecedented choice, value and control, and CryptoLogic’s market-leading slot games will add to that experience.